Burson-Marsteller has announced the latest edition of its Twiplomacy study, which illustrates how organisations can innovatively use Twitter for strategic communications regardless of the number of their followers.
This edition examines how international organisations and their leaders are using Twitter to connect with their stakeholders. The study finds that all of the leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.
The findings indicate that the United Nations Children’s Fund (@UNICEF) is the most followed international organisation with more than two million followers. @UNICEF is also the second most effective organisation after the European Organisation for Nuclear Research (@CERN) because both organisations’ tweets are retweeted on average more than 100 times.
Check out the infographics below for more info or visit http://twiplomacy.com/
Following are the latest Australian social media stats for June 2013*:
1. Facebook – 12,200,000 Australian users/accounts (up approx 665,460 accounts).
2. YouTube – 11,250,000 UAVs (steady)
3. WordPress.com – 3,200,000 (steady)
4. Blogspot – 2,950,000 (up 50,000)
5. LinkedIn – 2,900,000 (steady)
6. Tumblr – 2,750,000 (down 150,000)
7. Twitter - 2,167,849 Active Australian Users
8. Instagram - 1,083,924 Active Australian Users
9. Flickr – 870,000 (down 10,000)
10. TripAdvisor – 825,000 (up 15,000)
11. Pinterest – 570,000 (down 50,000)
12. MySpace – 270,000 (down 20,000)
13. Yelp – 210,000 (down 10,000)
14. Reddit – 185,000 (steady)
15. Google Plus – approx 100,000
16. StumbleUpon – 90,000 (down 5,000)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 25,000 (down 6,000)
*Please note the numbers above are the number of Unique Australian Visitors to the site over June – unless otherwise stated
Credit: David Cowling, Social Media News, http://www.socialmedianews.com.au/social-media-statistics-australia-june-2013/
Are you a Twitter pro or still learning the ropes? Burson-Marsteller’s digital strategists from around the world have spent two months compiling a list of 50 Twitter Tips that you’ll find useful either way!
The Socialympics [INFOGRAPHIC]
Developed by B-M Australia
It’s been said that it was the ‘Socialympics” – the first time that social media truly infiltrated, supported, interrupted and facilitated conversation around the Olympic Games. Social media played such a major role in the Olympics that the IOC brought out guidelines to inform athletes what they could and couldn’t do on social media platforms such as Twitter. Throughout the games, there were more than 500,000 conversations in Australia alone during the Olympics, and Twitter estimates that there were around 80,000 conversations a minute about the Games. Both athletes and journalists alike had their social media accounts suspended for breaching either the IOC or Twitter guidelines. One athlete even blamed social media for their underwhelming performance.
In light of this, B-M Australia has developed the attached Infographic, which visualises the conversations had by Australians during the Olympic games. The Infographic shows the most discussed Australian athletes and news stories and breaks down the demographic data to show who talked the most.
Key insights from the Infographic include:
· 4 in every 5 conversations around the Games took place on Twitter, dwarfing every other social media platform
· Females talked about Olympics more than men, with 56% of the conversations coming from women
· Sally Pearson was Australia’s most talked about athlete, followed by Lauren Jackson and James Magnussen
· The most widely discussed news story was that Paul McCartney was paid just 1 pound to perform at the Opening Ceremony
· Swimming was the most discussed sport overall, followed by basketball and rowing
B-M today released the results of our annual global social media study of Fortune 100 companies, in collaboration with Visible Technologies. You’d expect some big changes in social media usage compared to last year, and indeed there were. YouTube has overtaken all other social media sites evaluated as the fastest growing platform used by the Fortune 100.
We all know video content is on the up and up and it’s good to see that globally companies are picking up on this trend early rather than being late to the game, as many of the Fortune 100 were with other platforms such as Facebook and Twitter.
The study also found that:
1. People are talking about the Fortune Global 100…a lot
2. Engagement is now second nature to many companies
3. Multiple accounts on social media platforms like Facebook and Twitter allow companies to target audiences by geography, topic or service
4. Companies are adapting rapidly to new platforms
To view the full study go to: www.bm.com/social
There’s also this handy giant infographic, which breaks it all down.
The G-20 Influencers List - Australia’s Top Political Tweeters: INFOGRAPHIC
Which political commentators do you think have the most influence in G-20 nations? Take a look at this study we just released in collaboration with Klout that identifies the top 10 political tweeters for Australia and other G-20 member countries including the US, UK, Canada, France and Japan.
Not surprisingly political leaders such as Julia Gillard and Tony Abbott topped the list in Australia with their growing online followings. Major political voices also included influential journalists Annabel Crabb and Alan Kohler, who also play a significant role in shaping public opinion and discussion.
Take a look at the infographic above for more details on Australia’s stats and to see all member countries check out the website here: www.g20influencers.com.
You’ve heard the saying, “The conversation is on Twitter whether you are there or not.” Why not at least monitor what people say so you can respond appropriately?
Even if you don’t want to engage on social media, you need to monitor your brand to see what people are saying about you—both good and bad. Once you see the conversations you can tweak your messaging, respond, or conclude that you should reconsider participating in social media.
You need to listen to conversations around your brand to make informed marketing decisions but, contrary to popular belief, you don’t have to be on Twitter to monitor those conversations.
Here are five freetools you can use:
Twilert is like Google Alerts in that you can monitor your brand, company, product, service or industry via keyword. You can sign up with your Google or Twitter account to receive daily emails.
Kurrently allows you to monitor real-time conversations with a keyword. It doesn’t have a reporting mechanism, but it’s useful when you need to manage real-time PR issues. It works for Facebook, too.
Monitter allows you to monitor a set of keywords on Twitter, but you can also narrow the search to a particular geographic location. Monitter displays the results in a real-time stream.
4. Twitter search
Twitter search allows you to search Twitter for comments about your brand, product, service or keyword, and you don’t need a Twitter account to use it.
Twendz is similar to Twitter search, but it also highlights conversation themes and adds user sentiment.
Do you monitor your brand? What tools do you use?