B-M Australia was named the winner of a Gold Stevie® Award for the Best Community Program and a Silver award in the Creative Marketing category in The 9th Annual International Business Awards.
More than 3,200 nominations from organisations of all sizes and in virtually every industry were submitted in a wide range of categories from more than 50 nations and territories. The agency also picked up one Gold, one Silver and three Bronze awards for its work in the Middle East.
The Gold award was won for a campaign for the Australian Lung Foundation (ALF) to encourage more Australians to take greater notice of their lung health. B-M created the Show Us Your Lungs campaign, which included viral marketing and social media activation, as well as a mainstream media campaign with serious health messages about the need for Australians to take their lung health seriously. The project engaged millions of Australians and helped to put lung health on the agenda in the media, through word of mouth and among key decision makers and influencers.
The Silver Stevie was awarded for the integrated PR campaign supporting Beam Australia’s Boonie’s Over Beer?! through-the-line project. The strategic use of beer enthusiast David Boon as the face of the campaign provided Beam with a creative hook for communicating the “Over Beer?” messaging.
Congratulations to everyone involved!