B-M today released the results of our annual global social media study of Fortune 100 companies, in collaboration with Visible Technologies. You’d expect some big changes in social media usage compared to last year, and indeed there were. YouTube has overtaken all other social media sites evaluated as the fastest growing platform used by the Fortune 100.
We all know video content is on the up and up and it’s good to see that globally companies are picking up on this trend early rather than being late to the game, as many of the Fortune 100 were with other platforms such as Facebook and Twitter.
The study also found that:
1. People are talking about the Fortune Global 100…a lot
2. Engagement is now second nature to many companies
3. Multiple accounts on social media platforms like Facebook and Twitter allow companies to target audiences by geography, topic or service
4. Companies are adapting rapidly to new platforms
To view the full study go to: www.bm.com/social
There’s also this handy giant infographic, which breaks it all down.