Take a look at this really interesting initiative run by Fast Company, which asked ad agencies to “rebrand” not a product or a company but baby girls…
fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.
Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

Take a look at this really interesting initiative run by Fast Company, which asked ad agencies to “rebrand” not a product or a company but baby girls…

fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.

Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

(via fastcompany)


  1. wings4 reblogged this from fastcompany
  2. bmaustralia reblogged this from fastcompany and added:
    Take a look at this really interesting initiative run by...“rebrand” not a product or a...
  3. mysurprise4u reblogged this from fastcompany
  4. littlethenextbigthing reblogged this from fastcompany
  5. ley1992 reblogged this from fastcompany
  6. imthedadthatswhy reblogged this from fastcompany
  7. angelawublog reblogged this from fastcompany
  8. mattmg83 reblogged this from fastcompany
  9. iliketodothings reblogged this from fastcompany and added:
    hahaha so true.
  10. tishhhxx reblogged this from fastcompany
  11. socialcubix reblogged this from fastcompany and added:
    Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Cramer-Krasselt Target...
  12. sadedreams reblogged this from fastcompany
  13. thecommonunground reblogged this from fastcompany
  14. mcdermott451 reblogged this from fastcompany
  15. tjoyo reblogged this from fastcompany
  16. deixar-ireamarsemagoar reblogged this from fastcompany
  17. fastcompany posted this