Take a look at this really interesting initiative run by Fast Company, which asked ad agencies to “rebrand” not a product or a company but baby girls…
Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.
Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.
(via fastcompany)
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Take a look at this really interesting initiative run by...“rebrand” not a product or a...
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hahaha so true.
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Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Cramer-Krasselt Target...
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