B-M Sydney Internship Program


Calling all aspiring PR superstars!

B-M Australia is currently accepting interns in its Sydney office. For the last 15 years B-M Australia has been running a very popular internship program that has attracted aspiring PR professionals from a range of universities and post-secondary education institutions.

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Beatbox Brilliance: Tom Thum at TEDxSydney »

This year’s TEDx Sydney featured a highly talented and entertaining Australian beatboxer called Tom Thum. After watching this clip, it’s easy to understand why it’s the most watched TEDx video OF ALL TIME!

TED is a US based not-for-profit enterprise devoted to the propagation of Ideas Worth Spreading. - See more at: http://tedxsydney.com/site/about.cfm#stha

Social Media Statistics - Australia, June 2013

Following are the latest Australian social media stats for June 2013*:

1. Facebook – 12,200,000 Australian users/accounts (up approx 665,460 accounts).
2. YouTube – 11,250,000 UAVs (steady)
3. WordPress.com – 3,200,000 (steady)
4. Blogspot – 2,950,000 (up 50,000)
5. LinkedIn – 2,900,000 (steady)
6. Tumblr – 2,750,000 (down 150,000)
7. Twitter - 2,167,849 Active Australian Users
8. Instagram - 1,083,924 Active Australian Users
9. Flickr – 870,000 (down 10,000)
10. TripAdvisor – 825,000 (up 15,000)
11. Pinterest – 570,000 (down 50,000)
12. MySpace – 270,000 (down 20,000)
13. Yelp – 210,000 (down 10,000)
14. Reddit – 185,000 (steady)
15. Google Plus – approx 100,000 
16. StumbleUpon – 90,000 (down 5,000)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 25,000 (down 6,000)

*Please note the numbers above are the number of Unique Australian Visitors to the site over June – unless otherwise stated

Credit: David Cowling, Social Media News, http://www.socialmedianews.com.au/social-media-statistics-australia-june-2013/

This week, our colleagues across the globe combined strategic thinking, creative ideas and evidence-based communications to deliver the most comprehensive global survey ever conducted of the Millennial generation (also known as Gen Y) for B-M client Telefónica.

The Millennial Survey focused on the generation’s socio-economic outlook, hopes, fears and overall expectations for the future; interest in making a difference in their community and world; attitudes about the role of technology in their own life, and the impact of technology on society and the economy.

The survey involved 12,171 adults aged 18-30 in 27 countries around the world.

Importantly, Millennial Leaders, who make up 11 percent of the global Millennial generation, were identified through the survey as an important new subgroup of the widely-recognised Millennial generation, defined by their expertise with technology, a passion to participate in solving challenges facing communities and the world, and a drive to succeed.

Planning for this effort started more than two years ago, with a joint collaboration between B-M, Penn Schoen Berland and Palisades Media Ventures. Combining content creation, world-class events, digital and social platforms, and top-notch media relations, an excellent global thought-leadership project was born, enabling B-M client Telefónica to achieve new reputational heights.

Key findings from the survey are depicted in the following infographic:


See more at: http://survey.telefonica.com/#sthash.SYOPWIVy.dpuf

8 Things Productive People Do During the Workday »

There are 8 things that productive people do during the day, according to Ilya Pozin, founder of Ciplex, columnist for Inc, Forbes and LinkedIn and a ‘30 under 30’ entrepreneur.

1. Create a smaller to-do list

2. Take breaks

3. Follow the 80/20 rule - that is, 20% of what you do each day produces 80% of your results

4. Start your day by focusing on yourself

5. Take on harder tasks earlier in the day

6. Pick up the phone - don’t always send an email

7. Create a system for managing things that affect your daily productivity

8. Don’t confuse productivity with laziness

Do you think Pozin’s list is complete? Are there any tips that you would add?

The Guardian has launched a new app called GuardianWitness, which allows people to be Citizen Journalists by contributing to stories and even reporting on news that the Guardian isn’t aware of yet! Wouldn’t it be great if we had a similar app in Australia?

Vine – the next big thing in social media?

By Charlotte Ferrand, B-M Australia

“Twitter, Facebook, Instagram, Pinterest…I wonder what the next big thing will be,” I found myself asking a group of top bloggers during a recent campaign.

The resounding answer from at least one of them was ‘Vine’.

Vine, according to the Vine Blog, is “a new mobile service that lets you create and share beautiful, short looping videos. With Vine, capturing life in motion is fun and easy.”

Currently only available to download from the Apple App Store and not yet on Android (although rival app Cinemagram is available), Vine has been heralded as the step-up from Instagram. Rather than taking one still image and having the ability to change the filter to reflect your mood (or to make you look like you have a tan, whichever takes your fancy), Vine allows the user to capture a series of moving images, and loops them together into a quirky 6-second video which can then be shared on Twitter, Facebook and Vine itself.

Like Twitter, you can explore Vine’s trending hashtags; like YouTube, you can embed Vine videos into websites; like Instagram and Twitter, you can create a profile for yourself.

Scrolling through the Vine ‘Popular’ feed I did often get the feeling that I had entered the mind of someone who is having a bad dream with a series of 6-second videos, some with 6 different 1-second shots that seemed to range from bordering on psychedelic, to the just plain weird (Will Sasso ‘I Will Always Love You’ - I’m talking to you here).

Further investigation, however, found amazingly creative and artistic videos – one of my favourite being Table Toast by yelldesign (with 78,225 Likes) or Pinot’s ‘Drawing a rubber egg’ (with 98,747 Likes). It’s clear that this app has the potential to be an outlet for a new type of ‘micro-creativity’ and the good videos are getting a huge amount of impressions. Robert De Niro recently weighed in on the debate, calling Vine an “interesting thing” that could “tell a whole story in six seconds”.

Vine has now been acquired by Twitter, with the two channels sharing a goal of wanting to “make it easier for people to come together to share and discover what’s happening in the world”. Will Vine be the new instant way for us to consume news as-it-happens, like Twitter has so readily become? Except now through 6 seconds of edited amateur video instead of 140 characters?

How can marketers use Vine to their advantage? It would seem the possibilities are endless, particularly for capturing the decreasing attention span of the younger generations. Imagine finding a brilliant way to showcase your newly launched gadget in just 6 seconds, profile your brand’s key values or communicate its personality in a quirky super-short film, or cross-promote an existing social media consumer promotion.

Brands have already started to prove that, when done well, Vine videos can be a valuable marketing tool. According to Adweek, employees at Peanut Butter & Co. used a Vine video instructing the best way to make a peanut butter and jelly sandwich to promote a buy-one-get-one free coupon for National Peanut Butter & Jelly Day. The video went viral with 300,000 impressions and more than 6,000 coupons downloaded.

Love it or hate it, in the six months since it launched, Vine has gone from strength to strength in the US, topping the iTunes free app chart last week, and is now starting to catch on here.

What do you think of Vine? Have you used it? How do you think it could benefit brands? Is it just another way for narcissists to over-share or get their 5-minutes (or in this case, 6 seconds) of fame?

Hopes, aspirations and concerns of 3,000 Arab youth - survey results by ASDA'A Burson-Marsteller »

Released overnight, the fifth annual ASDA’A Burson-Marsteller Arab Youth Survey assessed the hopes, aspirations and concerns of 3,000 Arab youth in 15 countries across Middle East and North Africa.

The survey involved 3,000 face-to-face interviews with exclusively Arab national men and women aged 18-24 and is aimed at providing reliable data and insights into the attitudes and aspirations of the region’s 200 million-strong youth population, informing policy- and decision-making of both government and the private sector.

Similar to what is currently being experienced in Australia, the survey found that newspaper readership continues to plummet, from 62% in 2011, to 32% in 2012 and 24% this year. While magazines have experienced a slight gain from last year, only 8% of Arab youth say they get their news from magazines.

By comparison, social media is cited as the primary source of news of 28% of all Arab youth, up from 20% last year. Most interestingly, the percentage of Arab youth who consider social media to be their “most-trusted source of news” has nearly tripled from 2012 to 22%. (The attached slide deck details how and why Arab youth engage with Facebook, Twitter and online blogs).

While television continues to be the most-trusted news source, cited by 40% of respondents, trust has dropped from 49% in 2012 and 60% in 2011. Trust in newspapers is also declining, with only 9% citing print dailies as their most-trusted source of news.

Other key findings include:

• Majority of Arab youth (74%) agree with the statement that “our best days are ahead of us” and 55% are hopeful for an improvement in their country’s economic prospects
• 87% of Arab youth have a greater sense of national identity following the Arab Spring uprisings, reflected in their confidence that the region’s best days are ahead, and 40% increasingly embrace modern values and beliefs
• As in 2012, being paid a fair wage is of greatest importance to young Arabs (82%), while unemployment continues to be seen as one of the region’s gravest challenges
• Owning one’s own property is considered more important than living in a democracy (66% compared with 61%), but young Arabs are preparing to purchase property later in life (45%) and many fear they will never be able to own their own home (15%)
• Rising living costs continues to be the top concern among 62% Middle East youth
• Civil unrest (44%) and lack of democracy (43%) are the biggest barriers facing the region
• Looking across the Middle East and the world, the UAE is the country where most Arab youth would like to live (31%) – and still the country they would most like their own nation to emulate (30%)
• When considering foreign relations, Arab youth view France most favourably (44%), followed by Germany (39%) and China (39%); favourability towards the US is highest in Oman while the UK is viewed most favourably in Egypt

New York City has 11,412 pay phones that are almost never used. To find a more relevant purpose for the time in which we live, NYC ran a payphone re-design challenge asking the tech and design community to reinvent its public payphones to make the city more accessible, safer and better informed.

We think the winner of the Best Community Impact category delivered the most clever and efficient concept.