What did the world search for in 2013? This short video from Google sums it up nicely!


Are you a Technology PR superstar? We’re Hiring!

Burson-Marsteller (B-M), a leading global public relations agency, is seeking a confident and articulate manager-level PR consultant to join its growing Technology Practice in Sydney, Australia.

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Over 3000 guests wash Bondi white at worldwide epicurean phenomenon Dîner en Blanc

The highly sought-after “secret” picnic, Dîner en Blanc, drew a crowd of 3000 people to Bondi Beach on Saturday night for a spectacular event, made even more special as the iconic Sydney beach has never before been used to host a dinner party of such scale.

What began as a small gathering in Paris 25 years ago now attracts tens of thousands of people across five continents and claims the title of the world’s largest secret dinner party.

Essentially, diners gather at a secret location for the sole purpose of sharing a high-quality meal with good friends in one of the city’s most beautiful locations. Dressed in white from head to toe, diners supplied their own epicurean feasts, chairs, fine china, silverware and white tablecloths to create the spectacular white scene on Bondi Beach.

Doubling its numbers from last year’s inaugural Sydney event, the intriguing dinner treated foodies and cultural enthusiasts to an unforgettable evening of elegance, beauty and magic. Just check out the pics below to be dazzled!

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Our very own Charlotte Ferrand and Alexandra McDonald glamming it up before the event kicked off!

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The traditional waving of cloth napkins marks the beginning of the dinner

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The lighting of sparklers signals that participants are free to circulate, mingle and dance

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Infographic: Social Media Stats 2013 »

Here’s a great infographic shared on Digital Buzz Blog and created by Digital Insights. It covers all the latest social media facts for 2013.


Burson-Marsteller releases latest Twiplomacy study

Burson-Marsteller has announced the latest edition of its Twiplomacy study, which illustrates how organisations can innovatively use Twitter for strategic communications regardless of the number of their followers.

This edition examines how international organisations and their leaders are using Twitter to connect with their stakeholders. The study finds that all of the leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.

The findings indicate that the United Nations Children’s Fund (@UNICEF) is the most followed international organisation with more than two million followers. @UNICEF is also the second most effective organisation after the European Organisation for Nuclear Research (@CERN) because both organisations’ tweets are retweeted on average more than 100 times.

Check out the infographics below for more info or visit http://twiplomacy.com/


Congratulations to Adelaide, South Australia - named as a Top 10 City to visit in the world in 2014 by Lonely Planet! #loveadelaide  http://bit.ly/17Ui7bW


We’re Hiring! Junior Level Corporate, Public Affairs and Technology Roles

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Burson-Marsteller (B-M), a leading global public relations agency, is seeking confident and articulate junior professionals to join its growing Corporate, Public Affairs & Technology Practices in Sydney.

The positions on offer are for entry-level, degree-qualified communications graduates. Strong preference will be given to applicants that have internship or full-time experience in a media or communication role.

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Burson-Marsteller Australia is committed to Being More.

Burson-Marsteller Australia is committed to Being More.


Burson-Marsteller launches new global positioning: Being More

Burson-Marsteller, a leading global public relations and communications firm, today announced a new global positioning under the title of Burson-Marsteller, Being More, to coincide with the 60th anniversary of the company. Burson-Marsteller, Being More is an expression of the firm’s ambition to remain a leading ideas-driven, results-oriented communications company with a commitment to evidence-based communications.

Around the world, companies, organisations and individuals are pressed every day, in their own way, to succeed at Being More in highly demanding environments. Burson-Marsteller’s Being More positioning is a commitment to help clients meet their challenges and seize their opportunities by harnessing the power of the increasingly dynamic and highly-connected world of communications. It is both about Burson-Marsteller being more for clients as their trusted advisers, as well as a recognition that today’s communications environment demands more of everybody who operates in it. Burson-Marsteller, Being More is based on the belief that successful organisations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.

“Being More is part of the Burson-Marsteller DNA,” said Harold Burson, the 92 year old founding Chairman of the firm. ”While Being More has recently been adopted as our number one priority, it is both recognition of our past and a directional beam for what we know will be a shining future.”    

In support of the new Burson-Marsteller, Being More positioning, Burson-Marsteller is rolling out a series of initiatives including:

Burson-Marsteller Conversations: A global thought leadership series of gatherings that will bring together many of the best minds in business, public policy and media to address important issues facing the world and our clients. 

Burson-Marsteller, Being More Global Employee Training: This new training program is designed to ensure that Burson-Marsteller teams around the world learn the essential skills necessary to be more in today’s communications sector, including being more creative, savvy about digital and social media and growth-focused. For the first time, the firm has appointed a Managing Director of Global Talent Development to drive this global initiative.

Worldwide Strategic Leadership Team: The firm is creating a worldwide strategic leadership team to bring top strategic and creative leaders from different fields and regions to advise Burson-Marsteller’s clients. The firm announced the first member of this team is Jennifer Maguire Isham, a former President of the Tribeca Film Festival in New York City.  Isham previously worked for CNN as Senior Vice President of Programming. She joined CNN from ABC News, where she was an award-winning producer at Primetime Live. Other members of the team will be announced in coming months.


Join Our Team in Sydney!

Burson-Marsteller is seeking confident and articulate senior professionals to join its growing Corporate, Public Affairs & Technology Practices in Sydney.

The positions on offer are for degree-qualified communications executives with in-house or agency experience in communications program development, strategic counsel and issues management.

We are looking for PR professionals who have a proven track record in managing small to medium-sized teams and large client relationships. Candidates must demonstrate an understanding of current affairs and politics. Technology and Corporate experience is essential, and additional consideration will be given to people with cross-industry experience.

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