Another creative video hit from Volkswagen - this time showing us why we shouldn’t accept imitation parts. Das is good.
What do Australians talk about on Twitter?
Check out this Thematic Cluster -
Based on a total dataset of some 950,000 users, from which they’ve selected the most connected 120,000 for visualisation
ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and (via ING: The “Free Throw” Challenge Billboards)
The G-20 Influencers List - Australia’s Top Political Tweeters: INFOGRAPHIC
Which political commentators do you think have the most influence in G-20 nations? Take a look at this study we just released in collaboration with Klout that identifies the top 10 political tweeters for Australia and other G-20 member countries including the US, UK, Canada, France and Japan.
Not surprisingly political leaders such as Julia Gillard and Tony Abbott topped the list in Australia with their growing online followings. Major political voices also included influential journalists Annabel Crabb and Alan Kohler, who also play a significant role in shaping public opinion and discussion.
Take a look at the infographic above for more details on Australia’s stats and to see all member countries check out the website here: www.g20influencers.com.
2020 Vision: “The New TV Landscape” with Dan Wieden
Loving these insights from W+K’s Dan Wieden on “The New TV Landscape”, the eternal value of storytelling and how “half the time people that think they know what the future is” are “just making sh*t up”!
Source: www.thinktv.com.au
Facebook Acquires Instagram - Hipsters Seen Falling From Bikes In Disgust
Hipsters who have been revelling in their elite world of sepia-filtered photos will be tearing out their balayaged hair today as Facebook has purchased the uber-cool photo-sharing application, Instagram, for $1 billion.
The profitless start-up, which has held onto it’s underground cred (despite being downloaded 30 million times) will now be available to Facebook’s mainstream audiences as part of the purchase.
While Facebook has said it wants the app to continue to grow independently (rather than just integrating everything across to it’s own platform), only time will tell.
In the meantime, however, we’re very much enjoying these online reactions to the news (source: Mashable):
The Psychology of Social Commerce: INFOGRAPHIC
Ever wondered why we ‘like’, share and buy? This infographic looks at the psychology behind our social commerce habits and breaks it down into six universal heuristics.
The infographic itself is GIANT, so here’s a snapshot. Follow this link to see the whole thing.
Source: Social Commerce Today
The Great Talent Drought: Mumbrella360
Good talent is hard to find. But is it getting harder?
Over very own Christine Jones will be debating Australia’s agency talent drought at this year’s Mumbrella360. Come along to the session if you want to hear more about the challenges faced in finding and retaining the best talent as well as opportunities for the future of the industry. We’d love to hear your thoughts too.
Agency bosses Howcroft, Steedman, Johns, Pejic, Greet and Jones to debate agency talent drought at Mumbrella360
Bosses from Australia’s media, creative and PR agencies are to discuss the challenges they face in finding and keeping the best talent at the Mumbrella360 conference in June.
In a session curated by Group M and moderated by the organisation’s chairman John Steedman, the panellists will discuss how Australian agencies can win the talent battle with potentially more glamorous technology and media companies.
Representing media agencies, the panellists are Dan Johns, CEO of Ikon Communications, Mark Pejic, CEO of Mediacom and James Greet, CEO of Mindshare.
Christine Jones, the newly arrived CEO of Burson-Marsteller, will represent the PR side of the debate. And Russel Howcroft, CEO of Y&R Brands, will represent adland’s point of view.
This year’s Mumbrella360 takes place on June 6 and 7 at the Hilton Hotel in Sydney. Details of sessions announced – and discounted earlybird tickets – are available on the Mumbrella360 website.
